Why Resume Keywords Matter
An ATS doesn't judge your experience the way a person would. It scans for words and phrases that match the job description. If an important keyword is missing, the ATS may filter you out before anyone sees your profile, even if you have the skill.
Adding the right keywords in the right places can take an ATS score from 55 to 85+, and it makes you much easier to find in Naukri recruiter searches.
How to Use This List
Find your target role below. For each keyword that applies to you:
- Add it to your Skills section if you have the skill
- Work it into your experience bullets where it's true
- Include both the short and full forms (for example, "Search Engine Optimisation (SEO)")
Then check your updated resume on ATSPass to see the new score.
Software Engineering & IT Keywords
Programming Languages & FrameworksPython, Java, JavaScript, TypeScript, React.js, Node.js, Angular, Vue.js, Spring Boot, Django, Flask, .NET, Go, Kotlin, Swift, PHP, Ruby on Rails, C++, Rust
Cloud & DevOpsAWS, Azure, GCP, Docker, Kubernetes, CI/CD pipeline, Jenkins, Terraform, Ansible, Linux, Git, GitHub Actions, ArgoCD, Prometheus, Grafana, Helm, EKS, EC2
DatabasesMySQL, PostgreSQL, MongoDB, Redis, Elasticsearch, DynamoDB, Oracle, SQL Server, Cassandra, Firebase, Supabase, Neo4j
Architecture & MethodsMicroservices, REST API, GraphQL, gRPC, system design, scalability, high availability, Agile, Scrum, test-driven development, code review, technical documentation
Product Management Keywords
Core PM SkillsProduct roadmap, product strategy, stakeholder management, go-to-market, product discovery, user research, A/B testing, OKRs, KPIs, product requirements document (PRD), MRD
ToolsJira, Confluence, Figma, Mixpanel, Amplitude, Google Analytics 4, SQL, Looker, Miro, Notion, Productboard, Linear
MetricsDAU/MAU, retention rate, churn rate, NPS, conversion rate, funnel analysis, cohort analysis, LTV, CAC, GMV, ARR, MRR
Soft SkillsCross-functional collaboration, roadmap prioritisation, executive communication, influencing without authority, customer empathy, competitive analysis
Data Science & Analytics Keywords
Technical SkillsPython, R, SQL, TensorFlow, PyTorch, scikit-learn, Pandas, NumPy, machine learning, deep learning, NLP, computer vision, statistical modelling, feature engineering
Tools & PlatformsTableau, Power BI, Jupyter, Apache Spark, Hadoop, Databricks, BigQuery, Snowflake, dbt, Apache Airflow, MLflow, Weights & Biases
MethodsRegression analysis, classification, clustering, time series forecasting, hypothesis testing, experimental design, model deployment, MLOps, data pipeline
Digital Marketing Keywords
Core SkillsSEO, SEM, Google Ads, Meta Ads (Facebook/Instagram), performance marketing, email marketing, content marketing, social media marketing, influencer marketing, programmatic advertising
ToolsGoogle Analytics 4, Google Tag Manager, HubSpot, Salesforce, Semrush, Ahrefs, Mailchimp, Hootsuite, Canva, Adobe Creative Suite, Marketo, Klaviyo
MetricsROI, ROAS, CTR, CPC, CPL, CAC, conversion rate, organic traffic, impressions, engagement rate, bounce rate, domain authority
Finance & Banking Keywords
Core Finance SkillsFinancial modelling, DCF valuation, M&A, equity research, credit analysis, risk management, portfolio management, FP&A, treasury, derivatives, hedging
ToolsAdvanced Excel, Bloomberg Terminal, SAP FICO, Tally ERP, QuickBooks, Power BI, SQL, Python for finance, VBA, MATLAB
CertificationsCA, CFA Level 1/2/3, CMA, MBA Finance, ACCA, FRM, CPA, CFP, NISM, SEBI certification
HR & People Operations Keywords
Core HR SkillsTalent acquisition, full-cycle recruitment, onboarding, performance management, learning & development, compensation & benefits, employee engagement, HRBP, workforce planning
HRMS ToolsSAP SuccessFactors, Workday HCM, Darwinbox, Keka, Zoho People, BambooHR, LinkedIn Recruiter, Naukri RMS, iCIMS
MethodsCompetency-based interviewing, HR analytics, headcount planning, job architecture, OKR setting, succession planning, diversity & inclusion, DEIB
India-Specific ComplianceLabour law, PF (Provident Fund), ESI, Shops and Establishments Act, POSH compliance, statutory compliance, payroll processing, Form 16
Check Your Keyword Gaps
Once you've added keywords for your target role, run your resume through ATSPass. The keyword gap analysis shows which keywords are matched and which are still missing, so you know what to add to get past 80.